This month we retired our ‘Business Fibre. It’s how we Internet now’ campaign and launched a new marketing campaign ‘NZ business runs on fibre’ targeting Kiwi SMEs. Leveraging our brand fibre creative platform ‘New Zealand runs on fibre’, the campaign aims to position business fibre as the broadband technology for New Zealand businesses and the champion of productivity.

Creative messaging 

This new campaign continues to highlight the productivity benefits of a fast, reliable business connection and the different uses for business fibre, from handling team video calls, to managing bandwidth hungry cloud applications and uploading and downloading huge files. 

This business fibre messaging is supported by an evergreen content strategy. Content drivers run across digital channels, driving traffic back to educational blogs and articles to learn more about business fibre benefits and features, business broadband troubleshooting, digital tools and key moments that matter to businesses like moving office. 

Where you’ll see it 

The campaign activity will run always-on across digital display, native, social and search for the remainder of the financial year (30 June 2024). We’ll continue to optimise the channel mix during this period.

Maximise your Small Business FLASH credits 

A reminder that our Small Business FLASH offer will support you in acquiring new 500Mbps and 1Gbps fibre and even faster Hyperfibre connections, in addition to upgrading many of your existing NGA Evolve (Bitstream 2) connections to Small Business Fibre and Small Business Hyperfibre. Credits of up to $500 per eligible connection are available for each eligible connection. Find out more >  

Contact 

If you have any questions, please contact Tessa Kaio, Marketing Lead B2B.