On Sunday 18 June, we launched our new brand fibre campaign New Zealand runs on fibre, replacing our previous fibre activity in market, Fibre. It’s how we internet now, and Fibre. It’s bigger than we can imagine.

What does it look like?

Remember Carl from Fibre. It’s how we internet now? Our new TV ad features Carl again, only this time he is jumping onto a video call with fibre users in New Zealand to see what they are doing as result of being on fibre. Those on the call then showcase what they are doing on fibre, ranging from the big to the small, the important to the mundane, the impressive to the frivolous and the individual to the corporate. You can see the ads on the links below:

60 sec TV edit: Watch here

30 sec TV edit: Watch here

30 sec TV edit: Watch here

The launch period will be supported nationally with outdoor advertising across bus shelters, shopping malls and prime billboard sites (please note, these are low-res images included). 

Where will you see it?

The campaign is currently live across TV, video on demand, outdoor advertising, and search. From July onwards, it will flow into other channels including digital, direct mail, social, radio and other consumer touchpoints. 

Media overview for launch

Contact

For any queries, please contact Zoe Brady.