We will be launching with a new brand fibre campaign in June, replacing the current fibre activity in market, Fibre. It’s how we internet now, and Fibre. It’s bigger than we can imagine.

Here’s a reminder

• Fibre. It’s how we internet now 60 sec TV ad – view here
• Fibre. It’s bigger than we can imagine 30 sec TV ad – view here

This campaign follows the other campaigns in raising the awareness of fibre and does not contain any call to actions.   

Campaign timings

Launching on 18 June 2023.

Where you will see it

The campaign will launch across TV, video on demand, outdoor placements, and search for the month of June. From July onwards, it will flow into other channels including digital, social and radio. 

TV and digital cut-downs

60 sec edit – (TV only)
30 sec edit (TV and video and digital)
3 x 15 sec edits (digital)
6 x 6 sec edits (digital)

What to expect next

A detailed creative pack will be shared on 21 June 2023 which will include the final cut-downs and outdoor examples. 

Contact

For any queries, please contact Zoe Brady.