Latest New Zealand business market insights
Earlier this year we conducted an online survey among 500 businesses in New Zealand. This survey targeted relevant decision makers in businesses with 6+ employees to find out what technology set up they’re on, what’s going to change in the next year and what they value.
Key takes out
- Medium and Large businesses are optimistic about the future, with only 6% saying that technology is not important to driving success.
- Reliance on technology is high, with over half saying fast restoration is very important to their business.
- Two thirds say restoration is a significant feature of their internet connection but only 40% have chosen a plan with business grade restoration.
- Over half are on fibre and those on fibre have greater satisfaction than those on ADSL or VDSL.
- Customers with a business plan reports higher level of satisfaction than the ones on a consumer plan.
- The key barrier to fibre take up is awareness of availability.
Resources
- Business research update
Next steps
For any queries related to this market research update, please get in touch with your Account Manager.