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The Market Development Fund is back

The Market Development Fund is back with $1million available to support your business and consumer fibre activities.

Thanks to all those that participated in the Market Development Fund (MDF) last financial year. Across the three rounds we had 21 providers participate delivering 40 campaigns focused on getting more customers onto the best available broadband on the Chorus network.

We see a lot of value in this program and look to continue it for FY20 with some enhancements.

 

We made it easier for you to get funding support when you need it

  • Extended funding time frames: we’ll have less funding rounds (2) but they will have longer funding application and advertising periods so you can apply when it best fits within your marketing programme and business planning cycles.
  • Multiple applications: you can apply for multiple opportunities at the same time, giving you flexibility to get support for both business and consumer activities.
  • Supporting more things: more variety in the activities we will support in each funding round.

The Market Development Fund will be run across two rounds

  • Round 1
    • Applications: apply any time between 09 September 2019 and 13 December 2019 
    • Advertising period: September 2019 - February 2020 
  • Round 2
    • Applications: apply any time between 13 January 2020 and 19 June 2020
    • Advertising period: February  July 2020

Each round will have a range of opportunities that are eligible for funding. You can apply for more than one, but you cannot apply for the same opportunity more than once within the funding round.

The funded opportunities will be detailed at the beginning of each funding round.  

Round 1 opportunities

Opportunities

Funding criteria

Marketing fibre to seniors

You can apply for a contribution of up to $30,000 to assist you with marketing fibre to consumers aged 65 and over.  

  • We’ll match your spend dollar-for-dollar up to $30,000 per provider.
  • Funded activity includes: educational communications, events and any advertising targeted to Chorus fibre areas that encourages and supports seniors to connect to fibre.

Getting kiwis to ask for the ‘The fastest fibre’

You can apply for a contribution of up to $50,000 to assist you with promoting gig-speed plans using the term ‘the fastest fibre’ in your advertising.  

  • We’ll match your spend dollar-for-dollar up to $50,000 per provider
  • Funded activity includes: any advertising targeted to Chorus fibre areas that mentions the term ‘The fastest fibre’ in connection to the promotion of the gig-speed plans.

Businesses need business-grade fibre

You can apply for a contribution of up to $50,000 to assist you with marketing and educating businesses on the need for business grade fibre.

  • We’ll match your spend dollar-for-dollar up to $50,000 per provider
  • Funded activity includes: The development of any promotional or educational materials and any advertising targeted to Chorus fibre areas that promotes the need for businesses to connect to a business grade fibre plan.

There’s some other great opportunities in the pipeline that aren’t quite ready for the MDF yet, we will add them as additional funding options as they become available.

Keep an eye out for further customer updates for more details.

For more information contact Kate Murchison.