The Big Fibre Speed Test is the next phase of the Big Fibre Boost campaign as outlined previously (October 2021).

In this phase we are encouraging people to conduct a speed test, the reasons for which are twofold:

• Enable those who experienced the Big Fibre Boost to see their new boosted fibre speed 
• Help New Zealand to break into the top 10 table for Ookla global speed rankings (from our current position of 11)  

Consumers will be incentivised to participate with daily prize draws throughout the month of February with prizes from Apple and Samsung amongst others being available.    

Digital and social will be our primary channels, supported by a small DM run and an EDM follow up. Over the month the Big Fibre Boost TVC from December will come back into market, reminding people of the boost and to bring synergies to the campaign messaging.

Campaign timings are February 1 – 28.

Contact

If you have any questions or queries, please contact Nick Bulmer, Marketing Lead – Consumer & Brand.