From this week, we have a new tactical marketing campaign running to promote business fibre to New Zealand’s small businesses. The ‘Every business deserves fibre’ campaign is designed to get SMEs to consider upgrading to a business fibre plan for a better experience.

The campaign activity consists of radio advertisements and digital banner advertising, with a call to action driving people to a campaign landing page where they can check if fibre is available at their business address.

At this stage, the campaign is running from March until the end of June. The SME segment is incredibly diverse, spanning multiple industries and business size. So, the advertisements are designed to appeal to three different mindsets that SMEs can identify with:

• Grafters – those putting in the hard yards to make their business a success
• Ambitious entrepreneurials – entrepreneurial types, start-ups and those hungry for growth
• Work/life balance – SMEs who tailor their business activities to support their lifestyle

Supporting details

Here are some examples of the campaign digital banners: 

For all other queries please contact Anna Skerten, Chorus marketing – anna.skerten@chorus.co.nz