Business research findings, check it out!
We recently surveyed 500 Kiwi businesses to better understand how they are using the internet, their behaviour and attitudes towards technology, broadband packages and the drivers for change.
To summarize: what did we find out, and how can we use it together?
Increase the usage of VC/VOIP
Some of which has been spurred on as a part due to an increase in flexible working, which also pushes the case for remote workers to have fibre in the home.
The social benefits of working from home (work/life balance, family time, less commuting) might also result in employer contributions to home fibre. For businesses, there can be savings on office costs too.
Increased VC & VOIP usage further fuels the case for business grade fibre to enable fit-for-purpose communications tools in the office. To ensure quality VC and VOIP businesses will benefit from plans that have enough bandwidth and HTC to reduce data packet loss – we’re developing more use cases for these scenarios will be shared with you all via our website, and product sessions.
These use cases will help in discussions on IT options with the key influencers and information sources for NZ Businesses. Businesses can benefit from discussing how bandwidth and HTC helps and prioritises these comms applications – and that business critical applications like these need the best fibre services to perform well. This is especially relevant in light of the statistic that shows that most businesses review their IT spend at least every two years… so these IT decision-makers will be looking for the best IT services to support productivity.
High Importance of redundancy and restoration, (BUT) moderate usage.
REDUNDANCY is highly valued by 62% but how do we get uptake (32%) improved?
Our use cases will be designed to help you (and your customers) understand the services that businesses can access to help reduce downtime, to stay “always connected” – and to avoid the productivity losses of not being connected. LOST CONNECTIVITY = lost productivity and lost sales… And diversity discussions are helpful for businesses.
And 69% value RESTORATION – but 44% have it… the message we are getting is that with more end-user awareness then the idea of business restore is increasingly important.
“If you’re not online, you’re not doing business!”
Despite over two thirds of businesses believing that fast restoration is very important, there is still a gap to actual usage of network redundancy connections and business grade restorations. There is also still a high number of businesses who don’t know if they have either.
Our opportunity is to ensure they get it and know they have it.
Businesses are more satisfied on broadband in 2020 but they’re even more satisfied on fibre.
Across the board, businesses on fibre rate more highly for satisfaction levels. (This corresponds with other research we’ve seen from IDC, AnalysisMason, SamKnows, and Deloitte.) And it seems evident that in a post Covid-19 world that there will be an increased awareness of the importance of quality, reliable, internet. The big push from us here will be focused on getting people off copper and onto fibre within the UFB Footprint. Chorus business grade fibre makes connectivity better and more reliable - which improves business productivity. Which is better for the NZ Business community, and the economy.
This research has been a customer centric view on the business market. It offers some clear take-outs that support our strategic marketing focus on business grade fibre (and our recently released BOOM offers).
The research conveys a sense that business customers would benefit from more discussions on features like redundancy and restoration, VLANs and HTC as a part of their business broadband propositions.
We hope that this research is useful for you, our customers, to help understand what businesses value. And how there are opportunities for you all to promote the features of Chorus business services in your offerings as these are features that your customers want more of.
For more information, get in touch with Jeremy Lane from our Business Connectivity team.
