From traffic-monitoring CCTV cameras to public Wi-Fi, EV charging stations to digital billboards, a Smart Location connects a place or structure that typically does not have a fixed address to our fibre network. Through a central fibre point it provides reliable, flexible, and scalable high bandwidth connectivity to business infrastructure and critical real-time data hungry IoT sensors and devices.  

To raise awareness and consideration of fibre as the smart way to connect locations and infrastructure that are non-premise, we’ve launched a new marketing campaign ‘Smart locations run on fibre.’ The campaign educates Public Sector and Enterprise IoT decision makers on the benefits of Smart Locations and encourages audiences to think fibre for big bandwidth IoT projects. 

The campaign is currently live across targeted Out of Home (OOH) digital screens in office buildings, programmatic video and digital display, YouTube, LinkedIn, NZME and Business Desk and search. We’ll continue to evolve the channel mix over time, with LinkedIn, digital display and search running always-on for FY24.    

LUMO case study video 

Digital billboards are changing the face of outdoor advertising. Watch our latest case study with LUMO Digital Outdoor who have adopted a fibre first philosophy with all their 55 smart sites across New Zealand connected to Chorus fibre. This is the first in our latest case study series, and we’ll share more with you over the coming weeks.  
 

New sales collateral 

To support you in your sales conversations with customers, we’ve also produced two new Smart Location brochures providing an overview of the product features and benefits and showcasing key customer use cases. You can download copies of our Public Sector and Enterprise brochures from the Smart Locations product section on our SP website and share directly with your customers. 

Contact

If you want to learn more about Smart Locations or have any questions about our campaign, latest case study or sales collateral, please get in touch with your account team, Denise Bayne, Product Owner - IoT/Smart Locations or Tessa Kaio – Marketing Lead B2B.