This Market Development Fund opportunity has been created to build awareness of Hyperfibre and make it easier for interested customers to connect with Hyperfibre providers. 

This is a co-branded opportunity using Chorus booked and managed media rather than direct funding of your activity. Eligible participants will be able to benefit from representation in Chorus planned Hyperfibre digital media spend with a total campaign budget of up to $250K. Co-branded banners will be created by Chorus, and these banners will click directly through to the participating providers website. 

Activity overview 

• We have a planned digital spend of circa $250k running from 31 May-30 June 
   
• The application period is between 12-21 May, once the application period is closed we will determine the proportion of representation each provider will get pro-rated based on the number of applicants.
   
• Our digital media schedule will be a mix of premium digital placements on sites like NZH, Stuff, Trademe for awareness, and targeted activity focused on specific business verticals (creative industries for example) and early adopter segments like Gamers and such other activity as determined in our sole discretion. 

To be eligible

• You need to be set-up to sell and market Hyperfibre 
• You must have a solus Hyperfibre landing page that we can click-through to from the banner advertising (set up and managed at your sole cost). 

Once your applications is approved

• You will need to supply us a logo and URL for the banners
• We will confirm your allocation of total media representation
• We will provide reporting on the performance of your media representation. 

Co-branded banner example

How to apply

Please complete, sign and send your completed application form by COB 21 May 2021 to MDF@chorus.co.nz 

For more information contact Kate Murchison (kate.murchison@chorus.co.nz).