26/03/2019
Market Development Fund: new funding round open
Get your customers up to speed with up to $30,000 available via the Market Development Fund.
$250,000 is available to support fibre marketing activity supporting existing base speed upgrades and targeted activity to 65+ audiences. Eligible advertising will need to run between 01 April and 30 June 2019.
We will match your media spend dollar-for-dollar up to the specified amounts for these two opportunities:
1. Increase your speed: supporting the upgrade of existing customers onto higher speed plans
- You can apply for a contribution of up to $20,000 to assist you with direct marketing to your existing fibre customer base promoting upgrades to 100Mbps fibre plans or above.
- We will support any direct to customer communications channels including but not limited to email, phone calls and direct mail.
2. 65+ targeted marketing: supporting marketing efforts to convert senior kiwis onto Chorus fibre
- You can apply for a contribution of up to $30,000 to assist you with marketing in Chorus fibre areas to consumers aged 65 and over.
- Marketing activity needs to be specifically targeted to 65+ customers.
Supporting details
- Participation letter and full terms and conditions
- Funding application form – Increase your speed
- Funding application form – Older kiwi marketing
Next steps
- Applications open: Monday, 25 March
- Applications close: Friday, 26 April
- Advertising period: 01 April – 30 June 2019
See the full terms and conditions for details.
All applications must be sent to MDF@chorus.co.nz
Please contact Kate Murchison for any questions.