As a follow up to our previous marketing update this pack (below under resources) provides additional detail and context around the phased marketing strategy supporting the launch of The Big Fibre Boost. It outlines where we currently sit in the campaign timeline:

• Phase 1 (March–May) is now complete
• Phase 2 (June–July) is live and in market
• Phase 3 is in development, with a planned rollout from August through October

Inside, you’ll find a selection of content from each phase, highlighting key campaign elements such as the Internet Cafe of Now PR activation, social media content, advertising creative, and the media channels used to amplify our message.  

While not exhaustive, the examples offer a representative snapshot of the campaign’s execution and evolution across the first two phases.

We’ll share a further update in the coming weeks with the creative and media strategy for Phase 3 once development is complete.

Contact  

If you have any further questions, feel free to contact your Chorus Customer Engagement team.