Get the right tool for the job – new campaign targeting SMEs
We’re launching a new campaign targeting SMEs under the ‘Get the right tool for the job’ territory.
Our ambition is to help New Zealand businesses engage with their usage to understand business broadband better and ask their provider to switch to business-grade fibre. Beyond awareness and lead generation, we want to connect with our SME audience in more authentic spaces as a trusted advisor.
The objectives of this campaign are to increase the demand for business-grade fibre plans and the number of SMEs on Chorus business-grade fibre.
What’s happening
Running across outdoor, video on demand, digital advertising, social, search and radio, the campaign layers all work collectively to highlight why business-grade fibre is the best option for SMEs.
An overview of the full campaign can be found in the resources section. You can also visit https://www.chorus.co.nz/business.
Next steps
As SME are considering switching more frequently and acting on consideration faster (Colmar Brunton research, May 2020), we have designed a calendar with short sharp peaks of activity to maintain top of mind awareness and capture those in market.
Leverage our business-grade fibre campaign by aligning your business fibre offer media. See media schedules in the resources section:
Contact
For any queries please contact Helene Toury – Helene.toury@chorus.co.nz