Thank you for providing feedback on our recent Hyperfibre incentive consultation. Your input was invaluable in shaping the Market Development Fund (MDF) framework. You provided important details about your planned activities which have helped to guide the inclusion of relevant activities in the funding framework. Additionally, your feedback has driven the inclusion of funding for other educational activities such as events and the creation of case studies. Based on your feedback, this MDF funding round is designed to support you in marketing Hyperfibre to early adopter businesses and consumers. Specifically, we aim to increase awareness and adoption within this core segment.  

There are two key areas of support. Firstly, we will provide the opportunity for a Chorus-funded Hyperfibre awareness media campaign together with co-funding of your Hyperfibre marketing activities to maximise their impact. 

The second opportunity is the offer of funding beyond media to help with hard costs associated with customer events and case study production. Details for the available funding opportunities are below.

Marketing Development Fund 

Funding round for Hyperfibre activities between 24 April to 16 July 2023.  

To be eligible: 

• You need to be set-up to sell and market Hyperfibre.
• You must have (or be developing  for launch) a solus Hyperfibre landing page that we can click-through to from the Chorus awareness activity (set up and managed at your sole cost). 
• All activity must be solus Hyperfibre and can’t include the promotion of any other products.

Funding Opportunities

Opportunity 1: Hyperfibre targeted promotion  

• There are six four-week long campaign opportunities available across a period spanning from 24 April to 16 July 2023.  
• Each four-week block there is an opportunity available to target business or consumer customers.  
• Each opportunity consists of the following:  
  • Targeted Hyperfibre awareness media plan booked via Chorus’ media agency and paid for by Chorus, up to $10k. Creative will be Chorus Hyperfibre creative clicking through to your website.  
  • Co-funding of your marketing activity, minimum RSP spend of $5000, we’ll match your spend dollar-for-dollar up to $25,000 per provider. This includes the hard costs associated with a range of migration and acquisition activities including: ATL & BTL media (media only), social media promotion including the use of influencers, direct mail, and door-to-door activity.

How to apply:  

Fill in the application form indicating your campaign preference (using the numbers above). Please provide two back-up options as noted in the application form – this must be in by 6 April 2023. Once the campaigns are allocated, we will work with the successful RSPs on planning and implementation of each campaign.  

Please read the full terms and conditions, then complete, sign and email your application form by the dates detailed above.  

Opportunity 2: Educating customers about Hyperfibre 

• In addition to the monthly promotional opportunity, we are making co-funding available for other activities that support the education of customers about Hyperfibre. We’ll match your spend dollar-for-dollar up to $25,000 per provider for the hard costs associated with the following activities:  
  • Customer event promoting Hyperfibre (must be a Hyperfibre only event) 
  • Development of case studies or educational collateral  

How to apply:

The application for funding of these activities must be made before 28 April 2023. Please read the full terms and conditions, then complete, sign and email your application form by the dates detailed above. Please note there are separate forms for each opportunity. 

If you have any questions in relation to the Hyperfibre MDF please contact your Chorus account manager or email MDF@chorus.co.nz.