Reminder: Market Development Fund applications are closing soon
The cut-off date for Market Development Fund applications is 17 May 2024, with marketing activity to be undertaken by 30 June 2024. Here’s a reminder of the two Hyperfibre funding opportunities available.
1. Gig base migration to Hyperfibre opportunity
Apply for a one-time payment to bolster direct marketing efforts to your existing Gig base, aiming to drive upgrades to Hyperfibre.
Supporting customer migrations:
- You can apply for a contribution of up to $30,000, to assist in direct marketing to your existing fibre customers on Gig plans in Chorus fibre areas.
- The funding amount you are eligible for is based on the number of your Gig customers you contact using at least two of the activities set out below.
- This is a one-off payment intended to support connecting with your customers through these activities by 30 June 2024.
Eligible activities include:
- Telesales
- Door-to-door
- Direct Mail
To be eligible for this opportunity, you're required to utilise a combination of at least two of these activities. Reaching the minimum contact threshold as outlined below is necessary: one channel must achieve the minimum number of contacts, and the second channel must follow-up with those primary contacts, so as to reach at least 50% of the minimum number of primary contacts. There's no upper limit on the contacts you can make.
Marketing payment | Minimum contacts | Minimum secondary (follow-up) contacts |
$30,000 | 5,000 | 2,500 |
$10,000 | 1,000 | 500 |
$4,000 | 250 | 125 |
$1,000 | 50 | 25 |
How to apply:
The application for funding of these activities must be made before 17 May 2024. Please read the full terms and conditions, then complete, sign and send your application form to MDF by the dates detailed above.
2. Hyperfibre marketing activity funding
Funding opportunity:
- You can apply for a contribution of up to $40,000 to assist in marketing Hyperfibre in Chorus fibre areas.
- We’ll match your approved marketing activity spend between 19 December 2023 to 30 June 2024 dollar-for-dollar up to $40,000 per provider.
- Eligible activities include:
- ATL & BTL media (media only),
- Social media promotion, including the use of influencers,
- Direct mail, door-to-door activity and telesales,
- Customer events and promotional material.
To be eligible:
- You need to be set-up to sell and market Hyperfibre
- You must have a solus Hyperfibre landing page where customers can learn about Hyperfibre.
- All activity must be solus Hyperfibre and can’t include the promotion of any other products.
- Funding is only available for activities in Chorus Fibre areas.
How to apply:
The application for funding of these activities must be made before 17 May 2024. Please read the full terms and conditions, then complete, sign and send your application form to MDF by the dates detailed above.
Contact
If you have any questions in relation to the Hyperfibre MDF please contact your Chorus account manager or email MDF.