Market Development Fund round 2 - changes to the criteria
Following last week announcement, we received feedback from the service provider community about ‘Getting kiwis to ask for the ‘The fastest fibre’ opportunity.
We have made some changes to the criteria to provide further clarity.
Please see changes detailed below and updated MDF terms in resources.
Opportunities |
Funding criteria |
Getting kiwis to ask for the ‘The fastest fibre’ |
UPDATE > You can apply for a contribution of up to $50,000 to assist you with promoting gig-speed plans using the term ‘the fastest fibre’ where it is the fastest plan you offer (eg. “the fastest fibre we offer” or “It is our fastest fibre plan”) in your advertising or alternatively, where it is not your fastest fibre plan or you wish to propose another option, such other promotional tag lines approved by Chorus (in its sole discretion).
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Please note that the other opportunities and funding criteria remain unchanged:
Businesses need business-grade fibre |
You can apply for a contribution of up to $50,000 to assist you with marketing and educating businesses on the need for business grade fibre.
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Launching Hyperfibre |
You can apply for a contribution of up to $20,000 to assist with owned channel updates and marketing associated with launching your Hyperfibre product to market.
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Bulk installs initiative marketing activity |
You can apply for funding to cover the full amount of travel costs associated with participating in the bulk installs initiative ‘market days’.
Funded activity includes: travel costs including flights, rental car and accommodation and collateral production. Participation in this activity extends beyond the end date of this funding round. Please take note of required dates in the terms. |
Next steps
Visit the Market Development Fund page for the latest information.
Get in touch with Kate Murchison - kate.murchison@chorus.co.nz to join in.