We’re going through a process of transformation - focussed on innovation, and finding better smarter ways we can work together to deliver great outcomes for New Zealand.

This isn’t just an internal change but also how we present ourselves as a brand.

In June we refreshed our brand identity including our logo and colours to reflect the changing nature of the industry and our business. And now we’re set to launch our long-term brand campaign.

On Sunday night, our brand campaign goes live.

A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of our new campaign.

‘There’s Room for Everyone’ celebrates the myriad of reasons, uses and users of New Zealand’s own Chorus Fibre Network. The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.

Running at the same time as our 60sec hero advert we have two 30sec adverts. These work hard to land the concept that there is genius in all of us, an Upcoming brand campaign  d our fibre network, and further showcase our real-life geniuses.

Click here to the 30 sec adverts:

As the campaign celebrates real Kiwis who are embracing their own form of genius we’re telling their individual stories through these six content pieces housed on our updated website. And we’ll be using a range of digital activity to drive people to find out more about these every day geniuses.

Watch their stories. Links to the playlist on YouTube.  

To increase impact and awareness of our campaign we have a wide range of activity aimed at encouraging kiwis to see the genius in themselves and our fibre network. We want them to feel opportunity is available to them no matter who they are, and feel that we’re working to keep New Zealand new and make it better.

Take a look at all our launch creative here