Earlier this year we conducted an online survey among 500 businesses in New Zealand. This survey targeted relevant decision makers in businesses with 6+ employees to find out what technology set up they’re on, what’s going to change in the next year and what they value.  

 Key takes out

• Medium and Large businesses are optimistic about the future, with only 6% saying that technology is not important to driving success.
• Reliance on technology is high, with over half saying fast restoration is very important to their business.
• Two thirds say restoration is a significant feature of their internet connection but only 40% have chosen a plan with business grade restoration.
• Over half are on fibre and those on fibre have greater satisfaction than those on ADSL or VDSL.
• Customers with a business plan reports higher level of satisfaction than the ones on a consumer plan.
• The key barrier to fibre take up is awareness of availability.

Resources
 

• Business research update

Next steps

For any queries related to this market research update, please get in touch with your Account Manager.